Although we do not subscribe to the populist view – “Do what you love to do and the money will come.” The question “What if money was no object, what would you do?” has been interesting to explore. Applying the question to whether we want to accept a project or client brief, as well as to our lives, has stimulated the team at Sage Blue to revisit and refresh our ‘do we want it, can we win it’ business development criteria.
We are in agreement with the narrator – it seems stupid to spend huge amounts of time doing stuff you really don’t like. We’ve stopped playing that game! Hope this video makes a similar impression on you.