We human beings have a strong need to be individual whilst at the same time feeling connected to others. Perhaps this is one of the reasons why social media is such a success, it allows us to casually keep up to speed on what is happening, deep dive when something grabs our attention and remain distant when we want our individual space. In the beginning we linked with those we wanted to feel connected to and searched for information that we thought would be of interest and value. Today stuff finds us! – Social media is powerful, it is alive, evolving and it is growing!
Persuasion is often described as an art, it is in fact a science. There are a set of predictable factors that can influence human behaviour. In this animation the Science of Persuasion based on the research of Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing at Arizona State University, you will discover what it is that causes people to say “YES” to the requests of some and at the same time say “NO” to the same request made by others.